so cool.. 3

From Nostalgia to Play

The third issue of so cool..magazine pays homage to play and nostalgia as two sides of the same coin: ice cream. A product that evokes our emotional memories and, at the same time, is a culturally designed object for play. A discipline that allows us to reconnect with the past and return to the childlike way of relating to the world to experiment, explore, discover, and create in a unique way.

In this new edition of our most international ice cream magazine, we learn how to take advantage of these two dimensions of ice cream through professionals from around the world. So cool.. 3 is your passport to travel back in time and play like children. A creative engine for Russ Thayer, Mario Masiá, Bobby Cortez, Erika Quattrini, as well as Paula López, Mariluz Villegas, the “nostalgia brand” of Prathana A. Narang and Vinesh Johny, Bang Gai, José Manuel Martínez Salas, Yusuke Aoki, and Anthony Chesneau and Yoann Hasselbein.

Apricot Tea is an example of how a childhood memory of Bang Gai and his wife, linked to apricot tea and a snack of dried apricots with licorice, gives rise to the creation of an ice cream that evokes the warmth of those years. A memory shared by a significant portion of their clientele in China.

In so cool.. 3, the playful dimension is also very present, from the tasting experience to its format. Andrés Lara, Juan José Orueta, Yusuke Matsushita, Sachiyo Takagi, and Talia Profet are clear exponents of proposals that reinvent ice cream from different perspectives. Andrés Lara's Lemon Basil Ice Cream Tart demonstrates this with a reinterpretation of the cone in the form of a crispy tartlet, a format open to new interpretations, uses, and ways of experimenting with ice cream.

Ice cream thus activates our most nostalgic and playful instincts, and Profet's Smoked Oolong & Cocoa Soft Serve perfectly represents these two paths to creativity using popular formats and products. An exceptional take on soft serve ice cream, elevated to a purely gastronomic level, which we feature on the cover.